Bob and Joni Williamson, owners of Ideology Cellars, turned their passion for collecting and enjoying great wines into making great wines. Before starting their small, family-owned winery, Bob and Joni grew thriving businesses in custom home building and payroll services in their over 20 years of living in the small coastal town of Half Moon Bay, CA. Together they also raised their daughter, Ashlee, a member of the Ideology Team.
Acquisition of what is now known as Williamson Family Vineyard is what has inspired Ideology Cellars from the start. Bob and Joni knew this vineyard, bordering Dry Creek and sitting on the largest of only seven alluvial fans in the valley, was a unique find and had the potential to produce exquisite grapes for their wines. Almost ten vintages later and the vineyard continues to exceed their expectations, producing highly acclaimed wines.
Retiring from custom home building, Bob now devotes his time and energy to developing high-quality wines, while Joni continues to operate her payroll company, Talent Fund.